Retirement Resume

BYRON W. MAYO

Marketing Consultant
Adverting / Marketing Executive
Retired

Sonoma, CA 95476

Experience

1980-86 Senior Vice-President, Foote, Cone & Belding, San Francisco
Management Supervisor, Alaska Division of Tourism account group
Member, FCB Strategy and Plans Board
1976-80 President, Jennings & Thompson/FCB, Phoenix
Account groups: Arizona State Tourism, Southwest Forest Industries,
Vally Natioanl Bank, Circle K Corporation, Scottsdale Convention Bureau
1973-75 Senior Vice-President, Foote, Cone & Belding, Los Angeles, New York
Managing Director, Mazda Motors of America account
Memeber, FCB Creative Plans Board
1971-72 President, FCB Cablevision, Inc., Los Angeles
CEO of national Cable-TV operating company
with owned-and-operated franchises throughout the U.S
1964-70 President, Sea & Ski Corporation, San Francisco, Reno, Philadelphia
CEO of one of the world’s leading manufactuers and marketers of sunscreen products, sunglasses and related toiletries
1957-63 Management Supervisor, Foote, Cone & Belding, San Francisco
Account groups: Sea & Ski Corporation, Gallo Wines, Renauld of France sunscreen products, toiletries, sunglasses, Nalley’s food products, Safeco Ins., Roma Wines, Cresta Blanco Wines.
1949-56 Writer, Account Manager, Foote, Cone & Belding, Los Angeles

Related Data

1992-94

1987-91

1980-85

1979-80

1977-80

1974-75

1969

1966-86

Member, board of directors, Sonoma Valley Vintners & Growers

Member, board of directors, Sonoma Valley Visitors & Convention Bureau

Member, State of Alaska AVA Marketing Council

President, Association for Corporate Growth, Arizona

President, Sun Country Concil, American Assoc. of Advertising Agencies

Director, Western Region, American Acssoc. of Advertising Agencies

Named “Marketing Man of the Year,” American Marketing Association, SF

Selected, “Who’s Who in America” – 20 consecutive years

Military

1942-45 U.S. Marine Corps, Captain. WWII pilot. VMTB-242 torpedo squadron.
Bougainville/Rabaul – Marianas – Iwo Jima campaigns. Awarded the U.S. Navy Distinguished Flying Cross and three Air Medals.

Education

Bachelor of Science, Journalism / Marketing
University of Oregon, 1947
Graduate Managment Studies
University of Southern California, 1969